Arattai App : The Made in India Messaging Alternative to WhatsApp

Arattai App : In today’s digital world, messaging apps have become essential for staying connected with friends, family, and colleagues. With growing concerns about data privacy and the push for homegrown technology, the Arattai app has emerged as a strong contender. Developed as Zoho Arattai, this Indian messaging app is gaining attention as a Made in India app that prioritizes simplicity, security, and local innovation. Whether you’re searching for an Arattai WhatsApp alternative or curious about its features, this article dives deep into everything you need to know about Arattai.

Arattai App Launched by Zoho Corporation, Arattai is designed to offer a seamless communication experience while addressing privacy worries that have plagued foreign apps. As searches for terms like “Arattai privacy,” “Arattai end to end encryption,” and “Arattai features” rise, users are eager to understand if this Zoho messaging app can truly compete. In this comprehensive guide, we’ll answer key questions, compare it to rivals, and highlight its unique strengths in simple, easy to understand language.

What is Arattai?

Arattai is a free, cross platform instant messaging app built by Zoho Corporation, a leading Indian tech company known for its suite of business tools. As an Indian messaging app, it emphasizes secure and straightforward communication, making it accessible for users across all age groups. The app allows you to send text messages, voice notes, make audio and video calls, share files, and more—all while focusing on user privacy.

Unlike many global apps, Arattai is proudly a Made in India app, aligning with the government’s push for self reliance in technology. It was first introduced in 2021 during a time when WhatsApp’s privacy policy changes caused widespread concern, leading many to seek alternatives. Today, with renewed buzz from endorsements by Union ministers and a surge in downloads, Arattai has topped app store rankings in India. This success underscores its appeal as a homegrown solution that doesn’t compromise on functionality.

The app’s name itself reflects its cultural roots, drawing from regional Indian heritage. It’s optimized for diverse users, including those in rural areas with limited internet access. If you’re wondering about its core purpose, Arattai aims to provide a safe space for casual chats, group discussions, and even professional meetings without the data-sharing practices of some international platforms.

Arattai Tamil Meaning and Pronunciation

One of the most searched aspects of the app is its name. “Arattai” is a Tamil word meaning “casual chat,” “chit-chat,” or “gossip” in English. It perfectly captures the essence of everyday conversations, which is what the app is all about. In Tamil, it’s written as அரட்டை, and it evokes a sense of informal, friendly interaction—much like how people use messaging apps for quick updates or fun banter.

For non-Tamils, the Arattai pronunciation might seem tricky at first, but it’s straightforward: It’s pronounced as “uh-rut-tie,” with the emphasis on the second syllable. The “r” is rolled slightly, similar to how it’s said in many Indian languages. How hard is Arattai to pronounce for non-Tamils? Not very it’s short and phonetic, and once you hear it a couple of times, it rolls off the tongue easily. This naming choice highlights Zoho’s Tamil Nadu roots, where the company is headquartered in Chennai, adding a touch of cultural pride to the app.

Who Develop Arattai App ?

Arattai’s story is tied to Zoho Corporation, founded by Sridhar Vembu in 1996. Sridhar Vembu Arattai connection is central—he’s the CEO and visionary behind Zoho’s expansion into consumer apps. Originally from a small village in Tamil Nadu, Vembu built Zoho into a global tech giant without venture capital, focusing on sustainable growth and innovation. Under his leadership, Zoho has created over 55 apps for business productivity, and Arattai marks its foray into personal messaging.

The Arattai is developed by Zoho, in response to growing privacy concerns worldwide. In early 2021, as WhatsApp updated its policies to share more data with parent company Meta, Zoho’s team saw an opportunity to create a secure alternative. Vembu emphasized building an app that works seamlessly on low end phones and weak networks, ensuring it’s inclusive for India’s vast population. This focus on accessibility has been key to its recent surge.

Initially launched in beta, Arattai faced challenges like server overloads from sudden popularity spikes. However, Zoho’s commitment to rapid improvements such as expanding infrastructure has helped it stabilize. Today, with endorsements from figures like Union Minister Dharmendra Pradhan, it’s seen as a “swadeshi” (indigenous) success story.

Key Features of Arattai, Arattai App Feature

Arattai features are designed to make communication effortless and versatile. As a Zoho messaging app, it integrates some business-like tools while keeping things user friendly for personal use. Here’s a breakdown of what sets it apart.

Arattai App Messaging and Communication

At its core, Arattai supports one-on-one and group messaging with up to 1,000 participants. You can send text messages, voice notes, emojis, and stickers. File and media sharing is seamless, allowing you to exchange photos, videos, documents, and even scan papers directly in the app. Stories let you share temporary updates, similar to other social apps, adding a fun, interactive layer.

Arattai App use for Calls and Video

Voice and video calls are a highlight, with end-to-end encryption ensuring privacy. Users report that video calls perform well even on low data connections, outperforming some rivals in weak network areas. This makes it ideal for India’s varied internet landscape.

Arattai App Group Chats and Channels

Group chats support large communities, perfect for families or interest groups. Channels allow broadcasting messages to followers, blending messaging with light social networking. Online meetings are another feature, enabling video conferences without needing separate apps.

Arattai App Additional Tools

Arattai includes unique touches like secret chats for extra privacy and optimization for low-end devices. It’s available in multiple languages, including regional Indian ones like Hindi, Tamil, Bengali, and more, broadening its appeal.

Arattai Features

Arattai is a “Made in India” messaging and calling app developed by Zoho Corporation, designed to offer a secure, user-friendly alternative to global giants like WhatsApp. The name “Arattai” translates to “casual chat” in Tamil, reflecting the app’s core mission to enable seamless and informal conversations among users while promoting digital sovereignty and privacy.

Key features of Arattai include high-quality text and voice messaging, along with audio and video calls that are end-to-end encrypted to safeguard user privacy. Unlike many messaging apps, Arattai emphasizes no ads or data monetization, providing a trustworthy platform where user data is stored securely within India, complying with national data protection standards.

The app supports robust group communication, allowing group chats with up to 1,000 members, ideal for communities, families, or teams. It also offers stories—temporary posts visible to contacts for 24 hours—and channels that let creators and businesses broadcast messages to larger audiences effectively.

Arattai stands out with its multi-device support, enabling users to access their accounts on up to five devices simultaneously, including smartphones, desktops, tablets, and even Android TVs. This feature ensures synchronization across all devices for a consistent messaging experience.

Innovative features like “Arattai Pocket” provide personal storage within the app, allowing users to save important documents and media separately from chat messages for easy access. Additionally, the “Till I reach” location-sharing option automatically stops sharing when users arrive at their destinations, enhancing convenience and privacy.

The app also addresses concerns about data transition by allowing users to import conversations from other chat platforms, making it easier for new users to switch to Arattai without losing important messages.

While voice and video calls benefit from full encryption, text messages currently await complete end-to-end encryption, a capability Zoho is actively working to implement. The app’s rising popularity has been boosted by endorsements from Indian government officials who advocate for Swadeshi (indigenous) technology as a path to digital self-reliance.

In summary, Arattai combines privacy, functionality, and cultural relevance, positioning itself as a strong contender in India’s messaging app market. Its ongoing development and user-centric features make it an appealing choice for individuals and businesses seeking a reliable communications platform that respects their privacy and national security concerns.

To summarize Features of Arattai visually:

Feature	Description	Benefit
Text & Voice Messaging	Send texts, voice notes, and media	Quick, everyday communication
Audio/Video Calls	End-to-end encrypted calls	Secure and reliable even on low bandwidth
Group Chats	Up to 1,000 members	Ideal for large families or communities
Stories & Channels	Share updates and broadcast	Adds social elements
File Sharing	Documents, photos, scans	Versatile for personal and work use
Secret Chats	Extra encryption layer	Enhanced privacy for sensitive talks

This table highlights how Arattai balances core messaging with advanced tools, making it a comprehensive app.

Arattai Privacy and Security

Privacy is a top search term for Arattai, and for good reason. Arattai privacy features are built with a strong focus on user data protection. As a Made in India app, it adheres to local regulations, avoiding the data-sharing practices of some foreign platforms.

Arattai security includes end-to-end encryption for all calls and secret chats. This means only you and the recipient can access the content no third parties, including Zoho, can intercept it. However, standard messages aren’t fully encrypted yet, though Zoho is working on expanding this. The app doesn’t collect unnecessary data, and servers are based in India, reducing risks from international surveillance.

Why should I switch to Arattai for data privacy? If you’re concerned about apps sharing info with advertisers, Arattai’s model prioritizes security over monetization through data sales. It’s a safer choice for Indians worried about global tech giants’ policies.

Arattai vs WhatsApp: A Detailed Comparison

When it comes to Arattai vs WhatsApp, many users ask, Can Zoho’s Messenger app Arattai beat WhatsApp in India? While WhatsApp has a massive user base of over 3 billion globally, Arattai is carving a niche as an Arattai WhatsApp alternative, especially in India.

Both apps offer similar basics like messaging and calls, but differences lie in privacy, features, and focus. WhatsApp provides default end-to-end encryption for all messages, which Arattai is still rolling out fully. However, Arattai excels in low-bandwidth performance and cultural integration.

WhatsApp vs Arattai App

Aspect	Arattai	WhatsApp
Encryption	Calls and secret chats E2E; messages in progress	Full E2E for all
Group Size	Up to 1,000	Up to 1,024
Features	Stories, channels, meetings	Status, channels, payments
Privacy Focus	Indian servers, minimal data collection	Meta integration raises concerns
Performance	Optimized for low-end phones/weak networks	Good, but can lag in poor connections
Availability	Mobile, desktop, TV	Mobile, desktop, web
Cost	Free	Free
User Base	Growing in India	Global dominance

Arattai stands out for its “swadeshi” appeal and potential for fewer privacy issues. Is Arattai a good alternative to WhatsApp? Yes, especially if you value local innovation and are okay with its evolving features.

How to Download Arattai App and How to Use Arattai

Getting started with Arattai download is simple. Head to the official website at arattai.in or search in app stores. It’s available on Android via Google Play, iOS via App Store, and desktop for Windows/Mac. Scan a QR code from the site for quick installation.

Once downloaded, sign up with your phone number—OTP verification is straightforward, though high traffic can cause delays. The interface is clean and intuitive, with easy navigation for chats, calls, and settings.

Who Created Arattai App

Zoho Corporation has Created Arattai App, Zoho is Chennai Based Company.

Arattai App Availability in Regional Languages

Is Arattai available in regional languages? Absolutely it supports English, Hindi, Tamil, Bengali, Arabic, and over 20 others, making it inclusive for India’s multilingual population. This feature addresses queries about accessibility beyond English-speaking users.

Arattai App User Experiences and Reviews of Arattai App

Reviews of Arattai App : User reviews of Arattai app highlight its simplicity and reliability. On app stores, many praise the video call quality on low data, with one user noting it’s “far better than WhatsApp.” Reddit discussions in subs like r/IndiaTech show enthusiasm, with users asking, “Do you know about Arattai messaging app? Is it an Indian alternative worth trying?” Experiences vary some love the Made in India vibe, while others note initial bugs like OTP delays.

On X (Twitter), recent posts from 2025 show users switching families to Arattai, calling it underrated. Quora threads from 2021 discuss its launch amid WhatsApp’s policy panic, with users asking, “What is your take on Zoho corporation launching the Arattai app?” Overall, positive sentiment grows as Zoho addresses feedback.

Any experience with Arattai as an alternative to WhatsApp? Many report smooth transitions, especially for privacy-conscious users. Why is Arattai an underrated Indian app? Its quiet development and focus on quality over hype have kept it under the radar until now.

The Future of Arattai, Is Arattai App Good Enough

Will Arattai succeed globally or focus on India? Currently, its strength lies in India, where it topped app stores in 2025 amid ministerial boosts. With over a billion potential users, Arattai could dominate domestically if it adds full message encryption and more features.

Will Arattai survive or fade like other attempts? Unlike short-lived apps, Zoho’s backing ensures longevity it’s not a startup but part of a profitable empire. Global expansion might follow, but the focus remains on India-first innovation.

Is Arattai India’s first messaging app? No, but it’s one of the most promising, blending modern features with cultural relevance. Are people really switching to Arattai? Yes, recent downloads show a shift, driven by nationalism and privacy needs.

What are some of the features that you would love to see in a messaging app (in context of Arattai)? Users suggest AI integrations, better search, and cross app compatibility for future updates.

Arattai Messenger

Arattai Messenger is an app, by which you can chat and stay connected with your friends and family.

Arattai Messenger Logo

Why Switch to Arattai?

Should Indians switch their messaging platform to Arattai? If supporting local tech and avoiding foreign data risks matters to you, yes. It’s not just about features it’s about building India’s digital sovereignty. What are the new privacy policies of WhatsApp? Why are people so panicked (leading to Arattai discussions)? WhatsApp’s data sharing with Meta sparked fears, pushing alternatives like Arattai.

Zoho Arattai Review India

Arattai Messenger is a product from Zoho, one of India’s most trusted software companies. The word “Arattai” comes from Tamil, meaning “chit-chat” or “conversation.”

When the Indian government began emphasizing the use of local apps, Zoho launched Arattai to give users a private, secure, and completely Indian messaging option.

Some highlights of Arattai include:

End-to-end encrypted chats

Group conversations

Media and file sharing

Lightweight design, fast performance

No advertisements

Arattai Meaning English

Arattai Meaning , The name Arattai is derived from the Tamil language, and it simply means “chat” or “conversation.” This reflects the app’s purpose – a simple and safe platform for people to talk, share, and stay connected.

Arattai meaning in Hindi है – “बातचीत” या “गपशप”।

यह शब्द तमिल भाषा से लिया गया है। तमिल में “Arattai” का मतलब होता है – दोस्तों या परिवार के बीच होने वाली अनौपचारिक बातचीत (casual talk / chit-chat)।

सरल शब्दों में, Arattai = बातचीत / गपशप / चर्चा।

Arattai Web Login

Currently, Arattai is mainly designed for Android and iOS apps. However, Zoho has been working on Arattai web login support so users can access their chats from desktops as well. This makes it more convenient for professional use, especially for people who already rely on Zoho services.

Is Arattai Legit?

Yes, Arattai is legit. The app is developed and maintained by Zoho Corporation, a company with over two decades of global experience in software solutions. Zoho is known for building trusted applications like Zoho Mail, Zoho CRM, and Zoho Books.

Unlike some foreign apps, Arattai is free from security controversies and is committed to user privacy.

Arattai App Download

If you are wondering how to get the app, here’s how:

Android Users: Download from Google Play Store

iOS Users: Download from Apple App Store

The Arattai app download process is simple, and the app size is lightweight, so it works smoothly even on phones with less storage.

Arattai App Logo

Arattai Logo are given below

Arattai App Launch Date

The Arattai app launch date goes back to early 2021, when Zoho introduced it after the demand for Indian-made apps increased. Since then, it has been regularly updated with new features.

Arattai App Owner

The Arattai app owner is Zoho Corporation, founded by Sridhar Vembu in 1996. Zoho is an Indian multinational technology company headquartered in Chennai, Tamil Nadu, with a strong reputation for privacy-first products.

Zoho Corporation – The Power Behind Arattai

Zoho Corporation is one of the largest SaaS companies from India, serving millions of businesses worldwide. With Arattai, Zoho aims to provide Indian users with a safe, independent, and homegrown alternative to WhatsApp and Telegram.

Arattai App Is Indian ?

Yes, the Arattai app is Indian. Unlike many foreign messaging apps, Arattai is fully developed in India and managed by Zoho’s Indian teams. This makes it a 100% Made in India product.

Arattai App Wikipedia

According to Arattai app Wikipedia, the app was developed as an Indian alternative to WhatsApp, focusing on user privacy and data protection. The page highlights its launch, features, and developer information.

Arattai Pronunciation

The correct Arattai pronunciation is “A-rah-ttai”, where “ttai” rhymes with “tie”. Being a Tamil word, it carries a cultural identity along with its meaning.

Arattai App Total Download

On sept 29th, 10L+ downloads has clocked and it is one of the fasted app which has downloaded by users. As this app is secure and easy to use.

Arattai Review

Pros:

100% Indian and secure

No ads or unnecessary permissions

Lightweight and fast

Owned by trusted Zoho Corporation

Cons:

Still developing compared to WhatsApp & Telegram

Limited adoption among users compared to global apps

Why does Elon Musk support Signal?

With mentions of Arattai as an Indian alternative Musk backs Signal for its privacy, similar to Arattai’s ethos. What are some alternatives to WhatsApp for those worried about privacy policy changes? Arattai joins Signal and Telegram as a solid option.

In conclusion, Arattai represents India’s tech ambitions simple, secure, and scalable. With ongoing improvements, it could redefine messaging for millions.

FAQs